Natural & Artificial Flavor And Red 40

Natural flavors are complex mixtures derived from natural sources like spices, fruits, and vegetables through processes like distillation or fermentation. Artificial flavors are created in a laboratory to mimic natural tastes or to create new ones. Red 40, also known as Allura Red AC, is a synthetic red food dye manufactured from petroleum.

Both natural and artificial flavors are added to foods to provide or enhance taste, appearing in a wide range of processed foods. Red 40 is used to impart a vibrant red color to various food and beverage products, including candies, drinks, and baked goods.

Natural and artificial flavors are regulated by the FDA; many natural flavors are Generally Recognized As Safe (GRAS) or approved food additives, while artificial flavors are approved food additives. Red 40 is an FDA-approved color additive. Some studies have explored a potential link between synthetic food dyes, including Red 40, and hyperactivity in some children, though the evidence is mixed. The FDA states that current scientific evidence does not establish a causal link between these dyes and behavioral effects in the general population, but acknowledges that some children may be sensitive. JECFA has evaluated Red 40 and set an acceptable daily intake. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40.