And Beta Carotene Added

Beta-carotene is a pigment found naturally in many fruits and vegetables, like carrots and sweet potatoes. It is often added to foods as a colorant. It can be produced synthetically or extracted from natural sources.

Beta-carotene is primarily added to foods to provide a yellow to orange color. It is commonly found in dairy products, baked goods, beverages, and snack foods where a vibrant color is desired.

Beta-carotene is recognized as safe (GRAS) by the FDA for use as a food additive. It is a precursor to vitamin A, meaning the body converts it to vitamin A as needed. High intake from food sources is generally considered safe, and it is not associated with the risks of vitamin A toxicity. JECFA and EFSA have evaluated beta-carotene. While some studies have explored its role in health, it is not considered a cure or cause of disease.