Annatto Color And Natural Flavors

Annatto is a natural food coloring derived from the seeds of the achiote tree, native to tropical regions of the Americas. The seeds are ground and extracted with oil or water to produce a yellow to deep orange-red colorant.

Annatto is used to impart a yellow to orange color to foods, often mimicking the color of egg yolks or cheese. It is commonly found in dairy products like cheese and butter, as well as in baked goods, snacks, and processed meats such as sausages and hot dogs.

Annatto is Generally Recognized As Safe (GRAS) by the FDA for use as a food coloring. It is not known to cause adverse health effects at typical consumption levels. Regulatory bodies like JECFA and EFSA have evaluated annatto and found it safe for consumption. There are no widespread controversies or significant health concerns associated with annatto consumption.