From Concentrated And Natural Juice

"From Concentrated And Natural Juice" refers to juice that has had most of its water removed through a process like evaporation. This makes the juice more concentrated in flavor, sugars, and nutrients, and reduces its volume for easier storage and transport. It is derived directly from fruits or vegetables.

Manufacturers use concentrated natural juice to add flavor, sweetness, and sometimes color to various food and beverage products. It is commonly found in sodas, flavored waters, juices, jams, jellies, and other processed foods where a fruit or vegetable component is desired.

As a food ingredient, concentrated natural juice is generally recognized as safe (GRAS) by the FDA. Its health implications largely depend on the specific fruit or vegetable it comes from and the amount consumed. Like 100% fruit juice, it contains natural sugars, and when used as an ingredient, it contributes to the overall sugar content of a product. The Dietary Guidelines for Americans (2025-2030) advise no amount of added sugars, and while 100% fruit juice is not considered "added sugar" when consumed on its own, its concentrated form can contribute significantly to the sugar profile of a processed food. JECFA and EFSA evaluate specific food additives, not general food ingredients like concentrated juice.