Fruit And Vegetablejuice

Fruit and vegetable juice is the liquid extracted from fruits and vegetables. It is typically made by pressing fresh produce, then often filtered, pasteurized, and sometimes concentrated or blended.

Manufacturers add fruit and vegetable juice to products for flavor, natural sweetness, and color. It can also contribute vitamins and minerals. It is commonly found in beverages, yogurts, sauces, and fruit-based snacks.

Fruit and vegetable juices are generally recognized as safe food ingredients by the FDA. When used as a color, they are exempt from certification. While 100% fruit juice can provide nutrients, it contains natural sugars and lacks the fiber of whole fruits and vegetables. The Dietary Guidelines for Americans (2025-2030) emphasize consuming whole fruits and vegetables over juice for nutrient intake. JECFA and EFSA have not specifically evaluated "fruit and vegetable juice" as a food additive, as it is generally considered a food ingredient.