Ingredient

Purple Sweet Potato Juice Concentrate

Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use this ingredient primarily as a natural colorant to impart vibrant purple and …

What is Purple Sweet Potato Juice Concentrate?

Purple sweet potato juice concentrate is made from the juice of purple sweet potatoes, which are a variety of the Ipomoea batatas plant. The juice is concentrated to intensify its color and flavor, often through evaporation of water.

Is Purple Sweet Potato Juice Concentrate vegan?

Purple Sweet Potato Juice Concentrate is not animal-derived. Products that contain it can still include other animal-derived ingredients, so check the full ingredient list.

Is Purple Sweet Potato Juice Concentrate gluten-free?

It is derived from a root vegetable and does not contain gluten.

Is Purple Sweet Potato Juice Concentrate a major allergen?

Not a major allergen.

What is Purple Sweet Potato Juice Concentrate used for?

Manufacturers use this ingredient primarily as a natural colorant to impart vibrant purple and pink hues in food products.

Is Purple Sweet Potato Juice Concentrate safe?

Purple sweet potato juice concentrate is generally recognized as safe (GRAS) by the FDA for use as a food ingredient.

Why it's used

Manufacturers use this ingredient primarily as a natural colorant to impart vibrant purple and pink hues in food products. It is commonly found in frozen desserts, beverages, and fruit-based items where a natural, plant-derived color is desired.

Health notes

Purple sweet potato juice concentrate is generally recognized as safe (GRAS) by the FDA for use as a food ingredient. It is a source of anthocyanins, which are antioxidants. Regulatory bodies like EFSA have evaluated anthocyanins and found them to be safe. Evidence does not suggest adverse health effects from typical consumption levels in food.

Allergen info

Not a major allergen. It is derived from a root vegetable and does not contain gluten.

Foods that contain Purple Sweet Potato Juice Concentrate

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Auto-generated content. This description was generated automatically and is pending editorial review. Inaccuracies are possible. Found a mistake? Contact us.

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.