Strawberry Juice Concentrate And Red 40

Strawberry juice concentrate is made by removing water from strawberry juice, resulting in a more concentrated form of strawberry flavor and natural sugars. Red 40, also known as Allura Red AC, is a synthetic food dye made from petroleum.

Strawberry juice concentrate is used to add natural strawberry flavor, sweetness, and some color to foods and beverages like juices, yogurts, and desserts. Red 40 is added to give foods a red color and is commonly found in beverages, candies, and baked goods.

Strawberry juice concentrate is generally recognized as safe (GRAS) by the FDA. Red 40 is an FDA-approved color additive. In April 2025, FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40. JECFA has evaluated Red 40 and set an acceptable daily intake. Some studies have suggested a link between synthetic food dyes and hyperactivity in some children, but the evidence is mixed.