And Annatto

Annatto is a natural food coloring derived from the seeds of the achiote tree, native to tropical regions of the Americas. The seeds are ground into a powder or extracted into oil or liquid to create a range of yellow to deep orange colors.

Annatto is primarily used to add color to foods, ranging from yellow to reddish-orange hues. It is commonly found in cheeses, butter, baked goods, snacks like potato chips and pretzels, and processed meats.

In the US, annatto is generally recognized as safe (GRAS) by the FDA for use as a food coloring. It is not associated with significant health concerns at typical consumption levels. International bodies like JECFA and EFSA have evaluated annatto and its extracts.