Annatto Extract And Vegetable Juice

Annatto extract and vegetable juice is a coloring agent made from the seeds of the achiote tree (Bixa orellana). The seeds are ground and mixed with oil or water to create a vibrant yellow-orange to deep red colorant. Vegetable juice, such as beet juice, can be added to adjust the final hue.

This natural color blend is used to give foods an appealing yellow, orange, or red color. It is commonly found in dairy products like yogurt, milk, and ice cream, as well as in baked goods and snacks.

Annatto extract is generally recognized as safe (GRAS) by the FDA for use as a food coloring. Both the Joint FAO/WHO Expert Committee on Food Additives (JECFA) and the European Food Safety Authority (EFSA) have evaluated annatto and found no safety concerns at typical consumption levels. Some individuals may experience allergic reactions to annatto, though this is rare.