Annatto & Vegetable Juice

Annatto is a natural food coloring derived from the seeds of the achiote tree, native to tropical regions of the Americas. Vegetable juice is a coloring made from various fruits and vegetables. Together, they provide a range of yellow to red hues.

Manufacturers use annatto and vegetable juice to add natural color to foods. They are commonly found in dairy products like yogurt and ice cream, as well as other items where a vibrant, natural-looking color is desired.

Annatto and vegetable juices are generally recognized as safe (GRAS) by the FDA for use as food colorings. They are not typically associated with significant health concerns when consumed in amounts typically found in food. Regulatory bodies like JECFA and EFSA have evaluated food colorings, and these ingredients are considered safe under intended use. No major controversies are associated with their use as food colorings.