Beta Carotene Or Annatto

Beta carotene is a pigment found in many fruits and vegetables, like carrots and sweet potatoes. Annatto is a natural food coloring derived from the seeds of the achiote tree. Both are used to give foods a yellow to orange color.

These ingredients are added to foods to provide or enhance color, making them more visually appealing. They are commonly found in snacks like popcorn and seeds, as well as in dairy products and baked goods.

Beta carotene and annatto are considered safe food colorings by the FDA. Beta carotene is a precursor to vitamin A and is generally recognized as safe (GRAS). Annatto is also GRAS. Neither JECFA nor EFSA have raised concerns about their use at typical levels. Some individuals may have sensitivities, but they are not generally associated with significant health risks.