Betanin

Betanin is a natural red pigment found in beets. It is extracted from beet roots and is used to give foods a vibrant red or pink color. The extraction process typically involves washing, chopping, and pressing the beetroots to obtain the juice, followed by purification steps.

Betanin is used as a natural food coloring, often referred to as 'beet red' or 'natural red'. It provides a bright red to purplish-red hue in various products. It is commonly found in baked goods, confectionery, dairy products, and beverages.

In the United States, betanin is generally recognized as safe (GRAS) by the FDA for use as a food coloring. It is considered a safe natural colorant with no significant health concerns at typical consumption levels. International bodies like EFSA have also evaluated its safety. Betanin is not associated with major health controversies.