Fruit & Vegetable Color
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What it is
Fruit & Vegetable Color is a coloring agent made from fruits and vegetables. It is typically produced by extracting pigments from sources like beets, carrots, or purple sweet potatoes. These natural extracts are then processed to create stable, vibrant colors suitable for food applications.
Why it's used
Manufacturers use Fruit & Vegetable Color to impart or enhance the visual appeal of food products. It functions solely as a colorant, providing shades that can mimic natural fruit or vegetable hues. It is commonly found in beverages, ice cream, yogurt, and confectionery.
Health notes
Fruit & Vegetable Color is generally recognized as safe (GRAS) by the FDA for use in food. As it is derived from edible plant sources, it is not associated with the same health concerns as some artificial colorings. International bodies like EFSA have also evaluated many natural colorants. Evidence does not suggest adverse effects at typical consumption levels.
Allergen info
Not a major allergen. It is derived from fruits and vegetables, which are not among the nine major allergens recognized by the FDA.