Fruit & Vegetable Juice Concentrate And Beta Carotene

Fruit and vegetable juice concentrate is made by removing water from fruit and vegetable juices to create a more concentrated liquid or powder. Beta carotene is a pigment found naturally in fruits and vegetables like carrots and sweet potatoes, and it can also be produced synthetically. Both are used to add color and flavor to foods.

Manufacturers use fruit and vegetable juice concentrate to add natural color and fruity or vegetable flavors to products like yogurt, beverages, and baked goods. Beta carotene is often added as a natural yellow or orange colorant, and it can also serve as a source of vitamin A. They are commonly found in yogurts, fruit snacks, and some processed drinks.

Beta carotene is Generally Recognized As Safe (GRAS) by the FDA when used as a food ingredient. It is a precursor to vitamin A, and high intake from supplements can cause carotenemia, a harmless yellowing of the skin. Regulatory bodies like JECFA and EFSA have evaluated beta carotene. Fruit and vegetable juice concentrates are generally considered safe as food ingredients.