Natural & Artificial Flavors & Colors
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What it is
Natural and artificial flavors are complex mixtures of substances that provide taste and aroma to foods. Natural flavors are derived from plant or animal sources, while artificial flavors are synthesized in a lab. Colors are added to make food more appealing and visually consistent.
Why it's used
These ingredients are used to enhance or impart specific tastes, smells, and visual appeal to a wide range of processed foods. They are frequently found in baked goods, snacks, beverages, and confectionery to create or mimic desired sensory profiles.
Health notes
In the US, both natural and artificial flavors and colors are regulated by the FDA. Many are Generally Recognized As Safe (GRAS) or approved food additives. While generally considered safe at typical consumption levels, some artificial colors have been linked to hyperactivity in some children, though evidence is mixed. Regulatory bodies like JECFA and EFSA have evaluated many flavorings and colorings, setting standards for their use.
Allergen info
Natural flavors can sometimes be derived from major allergens like milk, egg, fish, shellfish, tree nuts, peanuts, wheat, or soy. Artificial flavors are typically synthesized and not derived from major allergens. It is important to check product labels for specific allergen declarations if a major allergen is a concern.