Ingredient

Natural Color

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Source
Unknown
Not yet classified by editors
Allergen
No
Role in food
Manufacturers use natural colors to provide a visual appeal to foods, often as a …

What it is

Natural colors are coloring substances derived from plant, animal, or mineral sources. They are extracted or processed from materials like fruits, vegetables, spices, herbs, and even insects. The goal is to impart or restore color to foods, making them more appealing to consumers.

Why it's used

Manufacturers use natural colors to provide a visual appeal to foods, often as a replacement for synthetic dyes. They are found in a wide variety of products where consumers expect certain colors, such as candies, baked goods, dairy products, and beverages. Examples include annatto for yellow/orange, beet for red/pink, and caramel for brown.

Health notes

Natural colors are generally recognized as safe (GRAS) by the FDA for use in food. International bodies like JECFA and EFSA have also evaluated many natural colorants. While generally considered safe, some natural colors can be sensitive to light, heat, or pH changes, which can affect their stability and color intensity in food products. Some individuals may have sensitivities or allergies to specific natural color sources.

Allergen info

Natural colors are not typically major allergens themselves, but their source material could potentially be. For example, colors derived from certain plants or insects might pose a risk for individuals with specific allergies. Gluten is not typically associated with natural colors unless cross-contamination occurs during processing.

Products containing Natural Color

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Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.