Ingredient

Natural Strawberry Color

Source
Not animal-derived
Allergen
No
Role in food
Manufacturers add Natural Strawberry Color to foods to provide a red or pink hue, …

What is Natural Strawberry Color?

Natural Strawberry Color is a coloring agent derived from strawberries. It is typically produced by extracting pigments from the fruit, often using processes like pressing or solvent extraction, followed by purification and concentration.

Is Natural Strawberry Color vegan?

Natural Strawberry Color is not animal-derived. Products that contain it can still include other animal-derived ingredients, so check the full ingredient list.

Is Natural Strawberry Color a major allergen?

Not a major allergen.

What is Natural Strawberry Color used for?

Manufacturers add Natural Strawberry Color to foods to provide a red or pink hue, mimicking the color of strawberries.

Is Natural Strawberry Color safe?

Natural Strawberry Color is generally recognized as safe (GRAS) by the FDA for use in food.

Why it's used

Manufacturers add Natural Strawberry Color to foods to provide a red or pink hue, mimicking the color of strawberries. It is commonly found in products where a strawberry flavor or appearance is desired, such as yogurts, candies, baked goods, and beverages.

Health notes

Natural Strawberry Color is generally recognized as safe (GRAS) by the FDA for use in food. It is made from a natural food source and does not typically raise health concerns when consumed in amounts found in food. Regulatory bodies like EFSA have also evaluated natural colorants, and they are widely permitted in food products.

Allergen info

Not a major allergen.

Foods that contain Natural Strawberry Color

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Last updated: October 5, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.