Purple Carrot Extract

Purple carrot extract is a natural coloring derived from purple carrots. The vibrant purple color comes from anthocyanins, the same type of pigments found in blueberries and red cabbage. The extract is produced by processing the carrots to isolate and concentrate these color compounds.

Manufacturers use purple carrot extract as a natural food coloring to provide purple, pink, or red hues in various products. It is often found in yogurts, cereals, beverages, and confectionery items where a natural alternative to synthetic dyes is desired.

In the U.S., purple carrot extract is generally recognized as safe (GRAS) by the FDA when used as a food ingredient. It is a source of anthocyanins, which are antioxidants. International bodies like EFSA have also evaluated anthocyanins. Evidence does not suggest adverse health effects from typical consumption levels.