Purple Carrot Juice From Concentrate

Purple carrot juice from concentrate is made from carrots that have a deep purple color, which is due to anthocyanins, the same pigments found in blueberries and red wine. The juice is extracted from the carrots and then concentrated by removing water. It is often reconstituted with water before use.

Manufacturers use purple carrot juice primarily as a natural colorant to give foods and beverages a vibrant purple or reddish hue. It is found in a variety of products, including juices, smoothies, candies, baked goods, and dairy products, where it provides a visually appealing color without artificial dyes.

Purple carrot juice is generally recognized as safe (GRAS) by the FDA when used as a food ingredient. It is a source of anthocyanins, which are antioxidants. While research suggests antioxidants may play a role in health, the FDA has not determined that purple carrot juice prevents or treats any disease. JECFA and EFSA have evaluated anthocyanins as colorants, and they are permitted for use.