Purple
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What it is
Purple is a color derived from various natural and synthetic sources. Natural purple colors can come from plants like beets, purple corn, or berries. Synthetic purple colors are often created by combining other approved color additives.
Why it's used
Manufacturers use purple colorants to make foods visually appealing, especially in candies, baked goods, and beverages. It can also be used in dairy products like yogurt and cheese spreads.
Health notes
The FDA regulates the use of color additives in food. Both natural and synthetic colorants must be approved for use and meet specific purity requirements. When used as permitted, approved color additives are generally recognized as safe. Regulatory bodies like JECFA and EFSA have evaluated many color additives, but specific evaluations and their conclusions are complex and vary by substance.
Allergen info
Purple colorants themselves are not typically derived from major allergens. However, it is always important to check the ingredient list of a finished product, as other components may contain allergens.
Products containing Purple
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Caldo International Inc.
Key Ingredient Market, Port Wine Cheddar Spread
High in saturated fat — 30% DV per serving
357kcal
10.7Protein
32.1Fat
3.6Carbs
Bite Me
Seasonal Specialty Whole Wheat Shortbread Cookies, Whole Wheats
High in saturated fat — 20% DV per serving
550kcal
5Protein
30Fat
55Carbs
Cyber Right Computing
Peruvian Potato Salad, Peruvian Potato
114kcal
2.7Protein
4.9Fat
18.5Carbs
Earthly Treats, LLC
Sea Salt Purple Carrot Crackers, Sea Salt
357kcal
3.6Protein
7.1Fat
67.9Carbs
Earthly Treats, LLC
Ranch Purple Carrot Crackers, Ranch
393kcal
3.6Protein
8.9Fat
71.4Carbs
Target Stores
Fruit & Veggie Blend Strawberry, Raspberry, Orange & Peach Fruit-Flavored Snacks, Fruit & Veggie Blend
304kcal
4.3Protein
0Fat
73.9Carbs