Red Beet Juice Added

Red beet juice is a natural colorant derived from the root of the beet plant (Beta vulgaris). The vibrant red or pink hue comes from betalain pigments, primarily betanin. It is typically extracted through pressing or juicing the beets, followed by filtration and concentration.

Manufacturers add red beet juice to provide a natural red or pink color to foods and beverages. It is often used in products like yogurt, ice cream, candies, and beverages where a natural coloring is desired. Its use is favored as a natural alternative to artificial colorings.

Red beet juice is generally recognized as safe (GRAS) by the FDA for use as a food coloring. It is a source of antioxidants and nutrients found in beets. Regulatory bodies like EFSA have evaluated beet red (E 162) and found it safe for consumption. No significant health concerns are associated with its typical use in foods.