Ingredient · E160a

Ss-carotene

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use beta-carotene primarily as a color additive to impart yellow, orange, or red …

What it is

Beta-carotene is a naturally occurring pigment found in many fruits and vegetables, giving them their orange and yellow colors. It is commonly produced commercially through chemical synthesis or extracted from natural sources like algae or plants. In the body, beta-carotene can be converted into vitamin A.

Why it's used

Manufacturers use beta-carotene primarily as a color additive to impart yellow, orange, or red hues to foods and beverages. It is frequently found in products like fruit juices, dairy products, baked goods, and confectionery to enhance visual appeal. It can also serve as a source of vitamin A.

Health notes

In the United States, beta-carotene is generally recognized as safe (GRAS) by the FDA when used as a food ingredient. It is also approved as a color additive. The Joint FAO/WHO Expert Committee on Food Additives (JECFA) has evaluated beta-carotene and established an acceptable daily intake. High intake from supplements, not typically from food, has been linked to an increased risk of lung cancer in smokers, but this is not a concern at levels found in food.

Allergen info

Beta-carotene is not derived from any of the nine FDA major allergens. It does not contain gluten.

Products containing Ss-carotene

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Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.