Vegetable Juice Concentrate And Beta Carotene

Vegetable juice concentrate is made by removing water from vegetable juices, intensifying their flavor and color. Beta carotene is a pigment found naturally in many fruits and vegetables, such as carrots and sweet potatoes. It is often added to foods as a colorant or as a source of vitamin A.

Vegetable juice concentrate is used to add vegetable flavor and color to foods like juices, soups, and sauces. Beta carotene is used as a natural yellow to orange colorant in a variety of foods, including dairy products, baked goods, and beverages. It can also be added to fortify foods with vitamin A.

Beta carotene is Generally Recognized As Safe (GRAS) by the FDA when used as a food ingredient. The FDA also lists beta carotene as a permitted color additive. JECFA has evaluated beta carotene and established an acceptable daily intake. High doses of beta carotene from supplements can turn skin orange, but this is harmless and reversible. Evidence does not suggest adverse health effects from beta carotene consumed in typical amounts from food.