With Natural Flavor Colored With Beta Carotene

Beta-carotene is a pigment found naturally in many fruits and vegetables, such as carrots and sweet potatoes. It is often produced commercially through chemical synthesis or extracted from natural sources. In food, it is used to impart an orange-yellow color.

Beta-carotene is used as a natural coloring agent in a variety of foods, including dairy products, baked goods, and beverages. It provides a vibrant yellow to orange hue, enhancing the visual appeal of products like pizzas and other deli items.

Beta-carotene is recognized by the FDA as Generally Recognized As Safe (GRAS) for use as a food coloring. It is also a precursor to Vitamin A in the body, which is essential for vision, immune function, and cell growth. International bodies like JECFA and EFSA have evaluated beta-carotene. At typical consumption levels from food, it is considered safe.