And Natural Flavor

Natural flavors are complex mixtures of aromatic chemicals derived from natural sources like fruits, vegetables, herbs, spices, or animal products. They are created through physical, enzymatic, or microbiological processes and are intended to impart specific tastes or aromas to food.

Manufacturers use natural flavors to enhance or create specific taste profiles in a wide variety of foods, including snacks, beverages, baked goods, and processed meals. They can mimic natural flavors or create entirely new taste experiences.

In the US, natural flavors are regulated by the FDA and are generally recognized as safe (GRAS) when used as intended. International bodies like JECFA have also evaluated many flavoring substances. While generally considered safe at typical consumption levels, the exact composition of natural flavors is often proprietary, making detailed health assessments challenging. Evidence regarding potential health effects at high intakes is mixed and requires further research.