Artificial Flavors And Red 40

Artificial flavors are synthetic chemical compounds created in laboratories to mimic natural tastes. Red 40 (also known as Allura Red AC) is a synthetic food coloring manufactured from petroleum.

Manufacturers add artificial flavors to provide or enhance specific tastes in foods and beverages, while Red 40 is used to impart a red color. Both are common in candies, soft drinks, desserts, and snack foods.

Artificial flavors are regulated by the FDA and are generally recognized as safe (GRAS) or approved food additives. Red 40 is an FDA-approved color additive. JECFA and EFSA have evaluated Red 40 and set acceptable daily intakes; JECFA has also evaluated many individual artificial flavoring substances. Some people report sensitivities to certain artificial flavors, but scientific evidence for widespread adverse effects at typical consumption levels is mixed. Concerns have been raised about a possible link between Red 40 and hyperactivity in some children, particularly when consumed with other artificial colors; however, the evidence is mixed, and the FDA states that current evidence does not establish a causal link for the general population. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40.