Ingredient

Beetroot Juice Concentrate

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Source

Not animal-derived

Allergen

Role in food

Manufacturers use beetroot juice concentrate primarily as a natural food coloring agent, providing a …

What it is

Beetroot juice concentrate is made from beets, a root vegetable. The beets are juiced, and then the water is removed to create a concentrated liquid or powder. This process intensifies the natural color and flavor of the beet.

Why it's used

Manufacturers use beetroot juice concentrate primarily as a natural food coloring agent, providing a vibrant red or pink hue. It is found in a variety of food products, including baked goods, confectionery, beverages, and dairy products, where a natural red color is desired.

Health notes

Beetroot juice concentrate is generally recognized as safe (GRAS) by the FDA for use as a food ingredient. It is a source of natural pigments called betalains, which have antioxidant properties. JECFA and EFSA have evaluated betalains, and they are permitted for use in foods. Typical consumption levels in food are not associated with adverse health effects.

Allergen info

Beetroot is not one of the 9 FDA major allergens. It does not contain gluten.

Products containing Beetroot Juice Concentrate

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NATURE'S PATH Turtle Splash, Strawberry Chocolate Flavored Organic Cereal, Strawberry Chocolate Cereal 400kcal 10Protein 2.5Fat 82.5Carbs

MILLVILLE Frosted S'Mores Toaster Tarts, Frosted S'Mores Croissants, Sweet Rolls, Muffins & Other Pastries High in saturated fat — 23% DV per serving High in added sugars — 78% DV per serving 385kcal 3.9Protein 9.6Fat 71.2Carbs

MILLVILLE Frosted Chocolate Fudge Flavored Pastries, Frosted Chocolate Fudge Croissants, Sweet Rolls, Muffins & Other Pastries High in saturated fat — 23% DV per serving High in added sugars — 74% DV per serving 365kcal 3.9Protein 8.7Fat 69.2Carbs Stockmeyer Export Gmbh Ginger Bread House Kit Cookies & Biscuits 367kcal 3.3Protein 0Fat 90Carbs DeMet's Candy Company LLC Demet's, Turtles, Caramel Nut Cluster Chocolate Collection Chocolate High in saturated fat — 20% DV per serving 485kcal 6.1Protein 30.3Fat 57.6Carbs Angeles Wine Agency Sauce With A Touch Of Curry, Mild Other Cooking Sauces 147kcal 0Protein 0Fat 35.3Carbs DeMet's Candy Company LLC Demet's, Turtles, Nut Cluster, Sweetheart Mix Candy, Original Caramel, Pecan, White Raspberry, Original Caramel, Pecan, White Raspberry Chocolate High in saturated fat — 20% DV per serving 515kcal 6.1Protein 30.3Fat 57.6Carbs DeMet's Candy Company LLC Flipz, Minis Pretzels, Pink Fudge, Pink Fudge Popcorn, Peanuts, Seeds & Related Snacks 500kcal 7.1Protein 21.4Fat 71.4Carbs DeMet's Candy Company LLC Demet's, Turtles, Caramel Nut Clusters, Sea Salt Caramel, White Chocolate Raspberry, Sea Salt Caramel, White Chocolate Raspberry Crackers & Biscotti High in saturated fat — 20% DV per serving 515kcal 6.1Protein 30.3Fat 57.6Carbs DeMet's Candy Company LLC Demet's, Turtles, Turtles Sweetheart Mix Caramel Nut Clusters, Original Pecan, White Raspberry, Original Pecan, White Raspberry Chocolate High in saturated fat — 20% DV per serving 515kcal 6.1Protein 30.3Fat 57.6Carbs Jennie-O Turkey Store, Inc. Italian Style Ground Turkey, Italian Style Poultry, Chicken & Turkey High in sodium — 23% DV per serving High in saturated fat — 25% DV per serving High in cholesterol — 37% DV per serving 205kcal 13.4Protein 15.2Fat 0Carbs Ever-Green Nursery Corp. Wicklein, Brown Gingerbread Cookies & Biscuits 367kcal 6.7Protein 10Fat 70Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.