Beta Carotene As Color

Beta carotene is a pigment that gives many fruits and vegetables their yellow, orange, and red colors. It is found naturally in carrots, sweet potatoes, and spinach. It can be produced synthetically or extracted from natural sources for use as a food additive.

Beta carotene is used as a natural food coloring to add yellow, orange, or red hues to products like baked goods, dairy products, and beverages. Manufacturers choose it for its vibrant color and its perception as a natural ingredient.

Beta carotene is recognized as safe by the FDA for use as a food additive. It is also a precursor to Vitamin A in the body. International bodies like JECFA and EFSA have evaluated beta carotene and established acceptable intake levels. At typical dietary levels, it is considered safe.