Color Including Red 40
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What it is
Red 40, also known as Allura Red AC, is a synthetic red food dye. It is manufactured from petroleum and is one of the most commonly used artificial food colors.
Why it's used
Manufacturers add Red 40 to enhance the visual appeal of foods and beverages, making them more vibrant and attractive to consumers. It is frequently found in candies, cereals, snack foods, soft drinks, and baked goods.
Health notes
Red 40 is an FDA-approved color additive for use in food. In April 2025, FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40. JECFA has evaluated Red 40 and set an acceptable daily intake, and EFSA has also evaluated it. Concerns have been raised about a possible link between synthetic food colors, including Red 40, and hyperactivity in some children; however, scientific evidence on this topic is mixed, and more research is ongoing.
Allergen info
Not a major allergen.