From Panaferd

Panaferd is a food-grade coloring agent derived from the annatto seed. It is produced through a process that extracts and refines the natural pigments from the seeds, resulting in a vibrant red-orange hue. This natural colorant is valued for its ability to impart a consistent and appealing color to various food products.

Panaferd is primarily used as a natural coloring agent in foods, particularly in fish and seafood products like salmon. Manufacturers add it to enhance or standardize the color, making the product visually more attractive to consumers. Its application helps ensure a consistent appearance, even if natural variations occur in the raw ingredients.

Panaferd is generally recognized as safe (GRAS) by the FDA for use as a food coloring. It is derived from annatto, a natural plant extract widely consumed. Regulatory bodies like JECFA have evaluated annatto and its derivatives, and they are permitted for use in foods globally. No significant health concerns have been associated with its consumption at typical dietary levels.