Ingredient · E129

If Strawberry: Red 40

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers add Red 40 to make foods more visually appealing or to restore color …

What it is

Red 40, also known as Allura Red AC, is a synthetic food coloring that gives foods a red shade. It is made from petroleum.

Why it's used

Manufacturers add Red 40 to make foods more visually appealing or to restore color lost during processing. It is commonly found in candies, beverages, desserts, and processed snacks, such as canned fruit and gelatin products.

Health notes

Red 40 is an FDA-approved color additive for use in food. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40. Some studies have suggested a possible link between synthetic food dyes, including Red 40, and hyperactivity in some children, though evidence is mixed. JECFA has evaluated Red 40 and set an acceptable daily intake. EFSA has also evaluated this additive.

Allergen info

Not a major allergen.

Products containing If Strawberry: Red 40

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Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.