Natural & Artificial
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What it is
Natural and artificial flavors are mixtures of aromatic chemicals and oils used to give food a specific taste and smell. Natural flavors are derived from plant or animal sources, while artificial flavors are synthesized in a lab. The exact composition of these flavor blends is often proprietary.
Why it's used
Manufacturers use natural and artificial flavors to enhance or impart specific tastes to a wide range of food products, from baked goods and beverages to cereals and snacks. They are crucial for creating consistent and appealing flavor profiles that consumers expect.
Health notes
In the U.S., flavoring substances are generally recognized as safe (GRAS) or are approved by the FDA as food additives. Regulatory bodies like JECFA and EFSA have evaluated many flavoring substances. While generally considered safe at typical consumption levels, some individuals may report sensitivities to certain flavor compounds. Research continues to explore the long-term effects of consuming complex flavor mixtures.
Allergen info
Natural and artificial flavors are not among the FDA's nine major allergens. Gluten is also not typically associated with these flavorings unless a specific allergen is listed as part of the flavor source.