Natural Flavors And Color

Natural flavors are complex mixtures derived from natural sources like fruits, vegetables, herbs, spices, or animal products. They are created through physical, enzymatic, or microbiological processes, aiming to replicate or enhance existing tastes and aromas in food. Natural colors are pigments extracted from natural sources such as plants, minerals, or insects.

Manufacturers use natural flavors to add or boost taste and aroma in a wide variety of foods and beverages, from baked goods and dairy products to snacks and processed meats. Natural colors are used to make foods more appealing by adding or restoring color lost during processing, or to create specific visual effects.

The FDA considers substances used for flavoring to be generally recognized as safe (GRAS) when used according to good manufacturing practices. Similarly, many natural color additives are approved by the FDA. International bodies like JECFA and EFSA have evaluated many flavoring substances and colorants, often establishing safety guidelines. At typical consumption levels, these ingredients are not associated with adverse health effects for the general population.