No Artificial Colors Or Flavors

This statement indicates that a food product does not contain synthetic color additives or artificial flavor compounds. Instead, any colors or flavors present in the product are derived from natural sources, such as fruits, vegetables, spices, or natural extracts.

This claim is used by food manufacturers to appeal to consumers who prefer products perceived as more "natural" or less processed. It highlights the absence of specific synthetic ingredients rather than providing a functional purpose to the food itself.

The FDA approves color additives for use in food. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, Green 3, Citrus Red 2, and Orange B. The FDA revoked Red 3 for food use in January 2025, with manufacturers having until January 2027 to comply; this revocation was due to Red 3 causing cancer in male rats, though the FDA stated this finding is not relevant to human risk. Some studies have linked certain artificial colors to hyperactivity in children, but evidence is mixed, and regulatory bodies generally consider them safe at approved levels. JECFA and EFSA have evaluated many individual color additives. Artificial flavors are typically synthetic compounds designed to mimic natural tastes and are regulated by the FDA, often through the GRAS (Generally Recognized As Safe) process or as approved food additives. There is less public controversy surrounding artificial flavors compared to artificial colors.