Organic Purple Carrot Juice Concentrate

Organic purple carrot juice concentrate is made from purple carrots grown without synthetic pesticides or fertilizers. The carrots are juiced, and then the water is removed to create a concentrated liquid or powder. This process intensifies the natural color and flavor of the carrots.

Manufacturers use it as a natural source of color, providing a deep purple or reddish hue. It also contributes a mild vegetable flavor. It is often found in fruit and vegetable juices, smoothies, yogurts, and baked goods.

Organic purple carrot juice concentrate is generally recognized as safe (GRAS) by the FDA for use in food. It contains anthocyanins, which are antioxidants also found in blueberries and red cabbage. JECFA and EFSA have evaluated anthocyanins and found them to be safe. Research suggests antioxidants may play a role in overall health, but more studies are needed to confirm specific benefits in humans from food sources.