Ingredient · E171

Preserves Whiteness

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers add titanium dioxide primarily as a color additive to achieve a bright white …

What it is

Titanium dioxide is a naturally occurring mineral that is processed into a fine white powder. It is used as a pigment to make foods appear white or to brighten other colors. It is mined from the earth and then purified for use in food products.

Why it's used

Manufacturers add titanium dioxide primarily as a color additive to achieve a bright white appearance in various food products. It is often found in confectionery glazes, white icings, chewing gum, coffee creamers, and some dairy products. In products like chocolates, caramels, and cream fillings, it helps create or enhance their white color.

Health notes

The FDA permits titanium dioxide as a color additive in food. JECFA has evaluated it and set an acceptable daily intake. The European Food Safety Authority (EFSA) concluded in 2021 that it could no longer be considered safe as a food additive due to concerns about genotoxicity, leading to its ban as a food additive in the EU in 2022. However, the FDA maintains its position that titanium dioxide is safe for use in food, and it is not part of the FDA's announced plan to phase out petroleum-based synthetic dyes.

Allergen info

Not a major allergen.

Products containing Preserves Whiteness

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WHITMAN'S Assorted Milk And Dark Chocolates, Caramel, Nut Caramel, Solid Chocolate Messenger, Peanut Cluster, Orange Cream, Peanut Chew, Chocolate Butter Cream, Vanilla Cream, Coconut Cream, Chocolate Nut Fudge, Caramel, Nut Caramel, Cashew Cluster, Orange Cream, C Chocolate High in added sugars — 28% DV per serving 414kcal 3.5Protein 20.7Fat 62.1Carbs Kingston Marketing Co Sweetened Coconut Flakes, Sweetened Coconut Baking Additives & Extracts 467kcal 0Protein 23.3Fat 53.3Carbs Russell Stover Candies Inc. Assorted Fine Chocolates, Assorted Chocolate High in saturated fat — 20% DV per serving High in added sugars — 34% DV per serving 455kcal 6.1Protein 21.2Fat 63.6Carbs Harris-Teeter Inc. Sweetened Coconut Flakes, Sweetened Baking Additives & Extracts 467kcal 0Protein 23.3Fat 53.3Carbs Harris-Teeter Inc. Sweetened Coconut Flakes, Sweetened Baking Additives & Extracts 467kcal 0Protein 23.3Fat 53.3Carbs Whitman's Candies, Inc. Assorted Milk And Dark Chocolates, Assorted Chocolate High in added sugars — 26% DV per serving 462kcal 3.9Protein 19.2Fat 61.5Carbs Russell Stover Candies Inc. Assorted Fine Chocolates Chocolate High in saturated fat — 20% DV per serving High in added sugars — 32% DV per serving 438kcal 3.1Protein 18.8Fat 62.5Carbs Defense Commissary Agency Coconut Flakes Baking Additives & Extracts 467kcal 0Protein 23.3Fat 53.3Carbs Russell Stover Candies Inc. Milk & Dark Assorted Fine Chocolates Chocolate High in saturated fat — 20% DV per serving High in added sugars — 34% DV per serving 424kcal 3.0Protein 18.2Fat 63.6Carbs Russell Stover Candies Inc. Assorted Fine Chocolates Chocolate High in saturated fat — 20% DV per serving High in added sugars — 32% DV per serving 438kcal 3.1Protein 18.8Fat 65.6Carbs Russell Stover Candies Inc. Assorted Chocolates, Assorted Chocolate High in saturated fat — 20% DV per serving High in added sugars — 32% DV per serving 438kcal 3.1Protein 18.8Fat 62.5Carbs Whitman's Candies, Inc. Assorted Chocolates Chocolate High in saturated fat — 25% DV per serving High in added sugars — 34% DV per serving 472kcal 5.6Protein 22.2Fat 61.1Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.