Red 40 And Other Color Added

Red 40 is a synthetic food dye, also known as Allura Red AC or FD&C Red No. 40. It is a petroleum-derived chemical compound manufactured to impart a red color to foods and beverages. "Other Color Added" indicates that other synthetic or natural coloring agents may also be present.

Manufacturers add Red 40 and other colors primarily to enhance the visual appeal of food products or to restore color lost during processing. It is frequently found in processed cereal products, snacks, baking mixes, desserts, candies, and beverages.

Red 40 is an FDA-approved color additive for use in food. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40. JECFA has evaluated Red 40 and set an acceptable daily intake. Some studies have explored a potential link between synthetic food dyes and hyperactivity in some children; however, the evidence is mixed, and the FDA states that for most children, there is no demonstrated effect.