Red 40 Color Added

Red 40 is a synthetic color additive, also known as Allura Red AC. It is manufactured from petroleum and is one of the most widely used food colors in the United States. This additive provides a bright red color to a variety of food and beverage products.

Manufacturers add Red 40 to enhance the visual appeal of food, making products look more vibrant and appetizing. It is commonly found in items such as pastry shells and fillings, canned fruit, and wholesome snacks.

Red 40 is an FDA-approved color additive for use in food, drugs, and cosmetics. In April 2025, the FDA announced a plan to phase out petroleum-based synthetic dyes, including Red 40. JECFA has evaluated Red 40 and set an acceptable daily intake. EFSA has also evaluated this additive. Some studies have suggested a possible link between synthetic food colors, including Red 40, and hyperactivity in some sensitive children, though evidence remains mixed and not all studies have found a consistent link.