Strawberry Color

Strawberry color is a natural food coloring extracted from strawberries. It is made by processing the fruit to isolate the pigments, primarily anthocyanins, which give strawberries their red hue. This extract is then used to add color to various food products.

Manufacturers add strawberry color to give foods and beverages a red or pink shade. It is commonly found in products like fruit juices, snacks, yogurts, and confectionery, where a natural fruit-derived color is desired.

In the United States, colors derived from natural sources like strawberries are generally considered safe for consumption. They are often listed as "color added" or by their specific name. Regulatory bodies like JECFA and EFSA have evaluated anthocyanins (the primary coloring compounds in strawberries) and generally consider them safe when used as food additives. There are no notable controversies regarding the safety of strawberry color at typical intake levels.