Ingredient

Vegetable Juice Color

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use vegetable juice color to add or enhance the visual appeal of foods …

What it is

Vegetable juice color is a natural coloring derived from fruits and vegetables. It is made by extracting pigments from sources like beets, carrots, or purple sweet potatoes. These extracts are then processed to create stable colorants for food products.

Why it's used

Manufacturers use vegetable juice color to add or enhance the visual appeal of foods and beverages. It provides a range of natural colors, from reds and oranges to purples and yellows. It is commonly found in yogurts, candies, baked goods, and fruit-flavored products.

Health notes

Vegetable juice color is generally recognized as safe (GRAS) by the FDA for use as a food coloring. It is made from edible plant sources and is not associated with significant health concerns when consumed at typical levels. International bodies like JECFA have evaluated food colorings, and EFSA also assesses food additives. Evidence does not suggest adverse health effects from these natural colorants.

Allergen info

Vegetable juice color is not derived from any of the 9 FDA major allergens. It does not contain gluten.

Products containing Vegetable Juice Color

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GENERAL MILLS SALES INC. Bty Crk Cookie Mix Strwbry Thumbprint Baking/Cooking Mixes (Shelf Stable) 333kcal 4.8Protein 4.8Fat 71.4Carbs MARCHE DE PARIS French Macarons Cookies & Biscuits 444kcal 8.3Protein 22.2Fat 55.6Carbs Strawberry Applesauce, Strawberry LIDL Strawberry Applesauce, Strawberry Wholesome Snacks 62kcal 0Protein 0Fat 15.9Carbs GENERAL MILLS SALES INC. Bty Crk Welchs Oatmeal Bar Mix Strwbry Baking/Cooking Mixes/Supplies 364kcal 6.1Protein 10.6Fat 66.7Carbs Blueberry Frosted Shredded Wheat Sweetened Whole Grain Cereal, Blueberry LIDL Blueberry Frosted Shredded Wheat Sweetened Whole Grain Cereal, Blueberry Cereal 364kcal 7.3Protein 1.8Fat 78.2Carbs PARADISE INGREDIENTS S.A. Bloody Mary Savory Cocktail Mixer, Bloody Mary Alcohol High in sodium — 75% DV per serving 36kcal 1.0Protein 0Fat 7.1Carbs Topco Associates, Inc. Strawberry Yogurt Bites, Freeze-Dried Yogurt & Fruit Snacks Yogurt 429kcal 14.3Protein 0Fat 71.4Carbs Topco Associates, Inc. Sweet & Sour Chicken Fully Cooked, Boneless, Tempura Chicken Breast Pieces In A Sweet & Sour Sauce Meal Starter, Sweet & Sour Chicken Frozen Dinners & Entrees 229kcal 7.9Protein 6.4Fat 34.3Carbs Topco Associates, Inc. Sweet & Sour Pork Fully Cooked, Boneless, Tempura Pork In A Sweet & Sour Sauce Meal Starter, Sweet & Sour Pork Other Frozen Meats 229kcal 7.1Protein 6.4Fat 35Carbs Kingston Marketing Co Lemon Fruit On The Bottom Aussie Style Yogurt, Lemon Yogurt High in saturated fat — 45% DV per serving High in added sugars — 58% DV per serving 150kcal 6.2Protein 6.6Fat 18.1Carbs Topco Associates, Inc. Sweet & Sour Pork Fully Cooked, Boneless, Tempura Pork Pieces In A Sweet & Sour Sauce Meal Starter, Sweet & Sour Pork Frozen Dinners & Entrees 221kcal 5.7Protein 6.4Fat 34.3Carbs Sweet & Sour Chicken Fully Cooked, Boneless, Tempura Chicken Breast Pieces In A Sweet & Sour Sauce Meal Starter, Sweet & Sour Chicken Topco Associates, Inc. Sweet & Sour Chicken Fully Cooked, Boneless, Tempura Chicken Breast Pieces In A Sweet & Sour Sauce Meal Starter, Sweet & Sour Chicken Frozen Dinners & Entrees 214kcal 5.7Protein 5.7Fat 34.3Carbs
Natural Flavors (197 products) Sugar (173 products) Water (132 products) Citric Acid (131 products) Salt (117 products) Corn Syrup (91 products) Maltodextrin (79 products) Wheat Flour (70 products) Sodium Citrate (65 products) Soy Lecithin (65 products)

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.