Beta Carotene Powder

Beta carotene is a pigment found in many fruits and vegetables, like carrots and sweet potatoes. It is often produced commercially through chemical synthesis or extracted from natural sources. In the body, beta carotene can be converted into vitamin A.

Manufacturers use beta carotene powder primarily as a coloring agent to give foods a yellow, orange, or red hue. It is commonly found in dairy products, baked goods, beverages, and processed foods where a vibrant color is desired.

In the U.S., beta carotene is Generally Recognized As Safe (GRAS) by the FDA when used as a food additive. It is also approved as a nutrient supplement. The Joint FAO/WHO Expert Committee on Food Additives (JECFA) and the European Food Safety Authority (EFSA) have evaluated beta carotene. High intake of beta carotene from supplements has been linked to an increased risk of lung cancer in smokers, but this is not generally seen with beta carotene from food sources.