Chips Ahoy! - Unbleached Enriched Flour

Unbleached enriched flour is a type of flour, most commonly wheat flour, that has not undergone a chemical bleaching process. After milling, certain B vitamins (thiamin, riboflavin, niacin, folic acid) and iron are added back to the flour to replace nutrients lost during processing.

This flour serves as a primary ingredient in many baked goods, providing structure and texture. It is widely used in products like cookies, crackers, breads, and pastries. Its enrichment helps restore nutritional value to these foods.

In the U.S., the FDA mandates the enrichment of certain flours with iron and B vitamins to address common nutrient deficiencies. The addition of folic acid to enriched grain products has been shown to reduce the risk of neural tube defects. While enriched flour provides essential nutrients, the Dietary Guidelines for Americans (2025-2030) recommend that at least half of all grains consumed should be whole grains.