Ingredient

Colored With Fruit And Vegetable Juice

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use fruit and vegetable juices to add color to foods and beverages. They …

What it is

This is a natural coloring agent made from concentrated fruit and vegetable juices. The specific fruits and vegetables used will determine the color produced. For example, beet juice can create red hues, while spirulina can create blue or green.

Why it's used

Manufacturers use fruit and vegetable juices to add color to foods and beverages. They are often chosen as an alternative to artificial food dyes. These natural colorants are found in a variety of products, including candies, yogurts, cereals, and baked goods.

Health notes

Fruit and vegetable juices used for coloring are generally recognized as safe (GRAS) by the FDA when used for their intended purpose. They are not typically associated with adverse health effects at the levels found in food. International bodies like JECFA and EFSA have evaluated many natural colorants, often finding them safe for consumption. Evidence generally supports their safety, though some individuals may have sensitivities to specific components.

Allergen info

Not a major allergen. However, if the juice is derived from fruits or vegetables that are themselves allergens for an individual, caution may be advised.

Products containing Colored With Fruit And Vegetable Juice

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Blueberry Frosted Shredded Wheat Sweetened Whole Grain Cereal, Blueberry LIDL Blueberry Frosted Shredded Wheat Sweetened Whole Grain Cereal, Blueberry Cereal 364kcal 7.3Protein 1.8Fat 78.2Carbs Haribo of America, Inc. Fruit Flavor Passport Mix Gummi Candy, Fruit Candy High in added sugars — 28% DV per serving 367kcal 6.7Protein 1.7Fat 80Carbs Clif Bar and Company Grape Organic Twisted Fruit Rope, Grape Wholesome Snacks 350kcal 0Protein 0Fat 85Carbs Haribo of America, Inc. S'Witches' Brew Gummi Candy Candy High in added sugars — 24% DV per serving 323kcal 6.5Protein 0Fat 74.2Carbs Sour Cubes Gummi Candy, Sour Haribo of America, Inc. Sour Cubes Gummi Candy, Sour Candy High in added sugars — 34% DV per serving 357kcal 7.1Protein 0Fat 82.1Carbs Haribo of America, Inc. Sour Cubes Gummi Candy, Sour Blood Orange, Sour Dragonfruit, Sour Passionfruit, Sour Gooseberry, Sour Plum, Sour Mango Candy High in added sugars — 34% DV per serving 357kcal 7.1Protein 0Fat 82.1Carbs Scaremix Gummi Candy, Scaremix Haribo of America, Inc. Scaremix Gummi Candy, Scaremix Candy High in added sugars — 26% DV per serving 333kcal 6.7Protein 0Fat 76.7Carbs Sour Blood Orange, Sour Dragonfruit, Sour Passionfruit, Sour Gooseberry, Sour Plum, Sour Mango Fruit Flavors Gummi Candy, Sour Blood Orange, Sour Dragonfruit, Sour Passionfruit, Sour Gooseberry, Sour Plum, Sour Mango Haribo of America, Inc. Sour Blood Orange, Sour Dragonfruit, Sour Passionfruit, Sour Gooseberry, Sour Plum, Sour Mango Fruit Flavors Gummi Candy, Sour Blood Orange, Sour Dragonfruit, Sour Passionfruit, Sour Gooseberry, Sour Plum, Sour Mango Candy High in added sugars — 34% DV per serving 357kcal 7.1Protein 0Fat 82.1Carbs Goldbears Peach, Cherry, Lime, Watermelon, Mango, Passion Fruit Gummi Candy, Goldbears Haribo of America, Inc. Goldbears Peach, Cherry, Lime, Watermelon, Mango, Passion Fruit Gummi Candy, Goldbears Candy High in added sugars — 26% DV per serving 333kcal 6.7Protein 0Fat 80Carbs Funtastic Mix Gummi Candy, Funtastic Mix Haribo of America, Inc. Funtastic Mix Gummi Candy, Funtastic Mix Candy High in added sugars — 30% DV per serving 333kcal 6.7Protein 0Fat 80Carbs Black Currant, Lemon, Strawberry Flavored Rainbow Worms Gummi Candy, Black Currant, Lemon, Strawberry Haribo of America, Inc. Black Currant, Lemon, Strawberry Flavored Rainbow Worms Gummi Candy, Black Currant, Lemon, Strawberry Candy High in added sugars — 28% DV per serving 344kcal 6.2Protein 0Fat 78.1Carbs Sour Raspberry Sour Orange Sour Lemon Sour Grape Sour Strawberry Gummi Candy, Sour Raspberry Sour Orange Sour Lemon Sour Grape Sour Strawberry Haribo of America, Inc. Sour Raspberry Sour Orange Sour Lemon Sour Grape Sour Strawberry Gummi Candy, Sour Raspberry Sour Orange Sour Lemon Sour Grape Sour Strawberry Candy High in added sugars — 22% DV per serving 345kcal 6.9Protein 0Fat 75.9Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.