Colored With Vegetable Juice

Vegetable juice colors are natural colorants derived from fruits and vegetables. They are made by extracting pigments from plant sources like beets, carrots, or turmeric. These extracts are then processed to create stable colorants for food use.

Manufacturers use vegetable juice colors to add or restore color to food products. They are often chosen as a natural alternative to synthetic dyes. Common uses include candies, beverages, dairy products, and baked goods.

Vegetable juice colors are generally recognized as safe (GRAS) by the FDA for use in food. They are not typically associated with adverse health effects at the levels used in food. International bodies like JECFA and EFSA have also evaluated various natural colorants, generally finding them safe for consumption. Evidence does not suggest negative health impacts from these natural colorants at typical dietary intake levels.