Colored With

The phrase "Colored With" on a food label indicates that coloring agents have been added to the product. These colorings can come from natural sources, such as fruit and vegetable juices, or from other approved food colorings.

Manufacturers add coloring agents to enhance the visual appeal of food or to restore color lost during processing. This is common in products like baked goods, pastries, and mixes, as seen in cinnamon rolls and toaster pastries.

In the United States, all food colorings must be approved by the FDA before they can be used in food. These can be synthetic dyes or colors from natural sources like plants. The FDA regularly checks the safety of these colorings. Some people report being sensitive to certain food colorings, especially synthetic ones, but scientific studies have mixed results on how common these sensitivities are. International groups like JECFA and EFSA look at the safety of each specific coloring agent.