Ingredient

Fruit Juice Color

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Source

Not animal-derived

Allergen

Role in food

Manufacturers use fruit juice color to enhance the visual appeal of foods, making them …

What it is

Fruit juice color is a natural coloring agent derived from fruits. It is produced by extracting pigments from fruits like grapes, berries, and beets, and then concentrating them. The resulting liquid or powder provides vibrant colors to food products.

Why it's used

Manufacturers use fruit juice color to enhance the visual appeal of foods, making them look more appetizing. It is commonly found in dairy products, beverages, confectionery, and baked goods where a natural coloring source is desired.

Health notes

Fruit juice color is generally recognized as safe (GRAS) by the FDA for use in food. Regulatory bodies like the European Food Safety Authority (EFSA) have also evaluated similar natural colorants. There are no widespread health concerns associated with the typical consumption of fruit juice colors.

Allergen info

Fruit juice color is not derived from any of the nine FDA major allergens. It does not contain gluten.

Products containing Fruit Juice Color

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Eden Creamery LLC Peanut Butter & Jelly Light Ice Cream, Peanut Butter & Jelly Ice Cream & Frozen Yogurt 138kcal 7.7Protein 5.4Fat 24.6Carbs Wegmans Food Markets, Inc. Honey Mustard Yogurt Dressing, Honey Mustard Salad Dressing & Mayonnaise 267kcal 3.3Protein 16.7Fat 20Carbs

CVS Pharmacy, Inc. Kale & Spinach Tortilla Chips, Kale & Spinach Chips, Pretzels & Snacks 500kcal 7.1Protein 25Fat 64.3Carbs Oregon Ice Cream, LLC 4 Ice Cream Sandwiches Ice Cream & Frozen Yogurt High in saturated fat — 23% DV per serving High in added sugars — 30% DV per serving 269kcal 4.5Protein 10.4Fat 38.8Carbs Dreyer's Grand Ice Cream Inc. Strawberry Pretzel Cheesecake Crunch Ice Cream, Strawberry Pretzel Cheesecake Crunch Ice Cream & Frozen Yogurt High in saturated fat — 35% DV per serving High in added sugars — 34% DV per serving 229kcal 2.9Protein 11.4Fat 28.6Carbs The Kellogg Company Carnival Berry Flavored Cereal, Carnival Berry Cereal 379kcal 6.9Protein 1.7Fat 89.7Carbs The Kellogg Company Toy Story 4, Carnival Berry Flavored Cereal, Carnival Berry Cereal 379kcal 6.9Protein 1.7Fat 89.7Carbs

CVS Pharmacy, Inc. Kale & Spinach Tortilla Chips, Kale & Spinach Chips, Pretzels & Snacks 500kcal —Protein 25Fat 64.3Carbs Hain Refrigerated Foods Inc. Honey Pomegranate Greek Style Yogurt, Honey Pomegranate Yogurt High in saturated fat — 35% DV per serving 118kcal 3.5Protein 5.9Fat 11.8Carbs Morinaga Nutritional Foods Inc Blueberry Flavored Japanese Style Yogurt With Aloe Vera Gel Pieces, Blueberry Yogurt High in added sugars — 28% DV per serving 88kcal —Protein 2.4Fat 13.5Carbs

The Urgent Company Raspberry White Truffle Chips Frozen Dairy Dessert, Raspberry White Truffle Chips Ice Cream & Frozen Yogurt High in saturated fat — 70% DV per serving High in added sugars — 64% DV per serving 258kcal 2.4Protein 15.3Fat 27.4Carbs

CVS Pharmacy, Inc. Spicy Guacamole Flavored Tortilla Chips, Spicy Guacamole Chips, Pretzels & Snacks —kcal 7.1Protein 25Fat 67.9Carbs

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.