No Artificial Colors Or Preservatives

This is a marketing term used by food manufacturers to indicate that their product does not contain artificial colors or preservatives. Artificial colors are synthetic substances used to add or enhance color in food, while preservatives are added to prevent spoilage and extend shelf life.

Manufacturers use this claim to appeal to consumers seeking foods perceived as more natural or wholesome. It is often found on products where consumers might expect these additives, such as cheeses, baked goods, and processed snacks.

The FDA does not have a specific regulatory definition for 'natural' or 'artificial' in this context. However, the absence of artificial colors and preservatives generally means the product relies on natural ingredients for color and preservation, or has a shorter shelf life. Some artificial colors have faced scrutiny, but the FDA permits many for use in food. Preservatives are generally recognized as safe by the FDA at permitted levels.