Ingredient

Vegetable Color Potato Starch And Powdered Cellulose

Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use Vegetable Color to add or restore color to foods, making them more …

What is Vegetable Color Potato Starch And Powdered Cellulose?

Vegetable Color is a food coloring derived from plant sources, such as potatoes and other vegetables. Potato starch is a carbohydrate extracted from potatoes, and powdered cellulose is a fiber derived from plant cell walls. These ingredients are processed to create natural colorants for food products.

Is Vegetable Color Potato Starch And Powdered Cellulose vegan?

Vegetable Color Potato Starch And Powdered Cellulose is not animal-derived. Products that contain it can still include other animal-derived ingredients, so check the full ingredient list.

Is Vegetable Color Potato Starch And Powdered Cellulose gluten-free?

Gluten is not typically present.

Is Vegetable Color Potato Starch And Powdered Cellulose a major allergen?

Not a major allergen.

What is Vegetable Color Potato Starch And Powdered Cellulose used for?

Manufacturers use Vegetable Color to add or restore color to foods, making them more visually appealing.

Is Vegetable Color Potato Starch And Powdered Cellulose safe?

Vegetable Color is generally recognized as safe (GRAS) by the FDA for use in food.

Why it's used

Manufacturers use Vegetable Color to add or restore color to foods, making them more visually appealing. It is often found in processed foods like macaroni and cheese, salads, and pickled products to provide a desirable hue.

Health notes

Vegetable Color is generally recognized as safe (GRAS) by the FDA for use in food. It is not associated with significant health concerns when consumed in typical amounts. Regulatory bodies like JECFA and EFSA have evaluated food colorings, and these natural options are widely accepted.

Allergen info

Not a major allergen. Potato starch is derived from potatoes, and powdered cellulose is derived from plants; neither are among the nine major allergens. Gluten is not typically present.

Foods that contain Vegetable Color Potato Starch And Powdered Cellulose

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Taylor Fresh Foods, Inc. Macaroni & Cheese Other Deli High in sodium — 45% DV per serving High in saturated fat — 120% DV per serving High in cholesterol — 37% DV per serving 176kcal 6.3Protein 10.8Fat 13.9Carbs
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Taylor Fresh Foods, Inc. Macaroni And Cheese Topped With Blackened Seasoned White Chicken Meat, Macaroni And Cheese Other Deli High in sodium — 29% DV per serving High in saturated fat — 40% DV per serving 190kcal 11.3Protein 9.9Fat 14.8Carbs
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Ready Pac Produce, Inc. Southwestern Style Gourmet Salad, Southwestern Style Pickles, Olives, Peppers & Relishes 140kcal 7Protein 9Fat 7Carbs
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Taylor Fresh Foods, Inc. Spinach Dijon Salad, Spinach Dijon Pickles, Olives, Peppers & Relishes High in saturated fat — 25% DV per serving High in added sugars — 38% DV per serving 250kcal —Protein 19.2Fat 17.3Carbs
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Red 40 (29042 products) Caramel Color (26361 products) Yellow 5 (22110 products) Blue 1 (21089 products) Paprika (17550 products) Yellow 6 (16918 products) Turmeric (12460 products) Annatto (11632 products)

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Red 40, Yellow 5, Yellow 6: What the Evidence Says →

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Last updated: October 5, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.