Which Impart Color

Annatto is a natural food coloring derived from the seeds of the achiote tree (Bixa orellana). The seeds are ground and then extracted using oil or water to produce a yellow to orange-red colorant.

Annatto is used to add a yellow to orange-red hue to foods. It is commonly found in cheeses, baked goods, snacks, and processed meats, providing visual appeal without significantly altering flavor.

Annatto is generally recognized as safe (GRAS) by the FDA for use as a food coloring. Regulatory bodies like EFSA have also evaluated annatto and found it safe for consumption. Some individuals may experience allergic reactions, though this is rare.