Ingredient

Fruit & Vegetable Juice Color

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Source
Not animal-derived
Allergen
No
Role in food
Manufacturers use fruit and vegetable juice color to add or enhance the visual appeal …

What it is

Fruit and vegetable juice color is a food coloring made from concentrated fruit and vegetable juices. The specific fruits and vegetables used can vary, but common sources include carrots, beets, sweet potatoes, and various berries. These natural colorants are processed to extract and stabilize their pigments for use in food.

Why it's used

Manufacturers use fruit and vegetable juice color to add or enhance the visual appeal of food products. It provides a natural alternative to synthetic food dyes. It is often found in dairy products like sherbet, frozen desserts, and some pizza products where a specific color is desired.

Health notes

Fruit and vegetable juice color is generally recognized as safe (GRAS) by the FDA for use in food. It is derived from natural sources and is not associated with the same controversies as some synthetic color additives. International bodies like JECFA have evaluated various natural colorants. At typical consumption levels, these colors are not linked to adverse health effects.

Allergen info

Fruit and vegetable juice color is not derived from any of the nine FDA major allergens. It does not contain gluten.

Products containing Fruit & Vegetable Juice Color

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Lochmead Farms, Inc. Lochmead Farms, Sherbet, Peach With Blueberry Swirl, Peach With Blueberry Swirl Ice Cream & Frozen Yogurt 145kcal 1.3Protein 1.3Fat 31.6Carbs Classic Vanilla Creme Non-Dairy Frozen Dessert, Classic Vanilla Creme Promotional Alliance International, Inc Classic Vanilla Creme Non-Dairy Frozen Dessert, Classic Vanilla Creme Other Frozen Desserts High in saturated fat — 75% DV per serving High in added sugars — 32% DV per serving 205kcal 0.8Protein 13.1Fat 20.5Carbs Margherita With Mozzarella Style Shreds, Tomatoes & Basil Thin Crust Gluten-Free Pizza, Margherita Promotional Alliance International, Inc Margherita With Mozzarella Style Shreds, Tomatoes & Basil Thin Crust Gluten-Free Pizza, Margherita Pizza High in sodium — 32% DV per serving High in saturated fat — 25% DV per serving 260kcal 3.2Protein 10.4Fat 38.3Carbs Promotional Alliance International, Inc Mushroom & Roasted Garlic With Cheddar And Mozzarella Style Shreds, And Crimini Mushrooms & Roasted Garlic Thin Crust Gluten-Free Pizza, Mushroom & Roasted Garlic Pizza High in sodium — 22% DV per serving High in saturated fat — 20% DV per serving 240kcal 3.3Protein 9.1Fat 37.2Carbs Meatless Pepperoni Style With Mozzarella Style Shreds Thin Crust Gluten-Free Pizza, Meatless Pepperoni Style Promotional Alliance International, Inc Meatless Pepperoni Style With Mozzarella Style Shreds Thin Crust Gluten-Free Pizza, Meatless Pepperoni Style Pizza High in sodium — 36% DV per serving High in saturated fat — 35% DV per serving 261kcal 3.2Protein 10.8Fat 38.9Carbs Fire-Roasted Vegetable With Mozzarella Style Shreds, Roasted Red Onions, Bell Peppers, Tomatoes, Garlic & Basil Thin Crust Gluten-Free Pizza, Fire-Roasted Vegetable Promotional Alliance International, Inc Fire-Roasted Vegetable With Mozzarella Style Shreds, Roasted Red Onions, Bell Peppers, Tomatoes, Garlic & Basil Thin Crust Gluten-Free Pizza, Fire-Roasted Vegetable Pizza High in sodium — 22% DV per serving High in saturated fat — 20% DV per serving 244kcal 3.2Protein 8.9Fat 37.4Carbs Meatless Meat Lover's With Meatless Pepperoni Style Slices & Meatless Italian Sausage Style Crumbles Thin Crust Gluten-Free Pizza, Meatless Meat Lover's Promotional Alliance International, Inc Meatless Meat Lover's With Meatless Pepperoni Style Slices & Meatless Italian Sausage Style Crumbles Thin Crust Gluten-Free Pizza, Meatless Meat Lover's Pizza High in sodium — 32% DV per serving High in saturated fat — 30% DV per serving 250kcal 5.9Protein 10.3Fat 35.3Carbs Italian Herbs & Cheeze Style With Mozzarella & Parmesan Style Shreds, Feta Style Crumbles And Italian Herbs Vegetable Crust Pizza, Italian Herbs & Cheeze Style Promotional Alliance International, Inc Italian Herbs & Cheeze Style With Mozzarella & Parmesan Style Shreds, Feta Style Crumbles And Italian Herbs Vegetable Crust Pizza, Italian Herbs & Cheeze Style Pizza High in sodium — 30% DV per serving High in saturated fat — 35% DV per serving 291kcal 3.1Protein 11.8Fat 44.1Carbs Mediterranean With Mozzarella Style Shreds, Feta Style Crumbles, Tomatoes, Olives And Red Onions Vegetable Crust Pizza, Mediterranean Promotional Alliance International, Inc Mediterranean With Mozzarella Style Shreds, Feta Style Crumbles, Tomatoes, Olives And Red Onions Vegetable Crust Pizza, Mediterranean Pizza High in sodium — 30% DV per serving High in saturated fat — 25% DV per serving 277kcal 2.9Protein 10.9Fat 41.6Carbs Meatless Pepperoni Style With Jalapeno With Meatless Bac'N Style Bits, Meatless Pepperoni Style Slices And Spicy Jalapeno Vegetable Crust Pizza, Meatless Pepperoni Style With Jalapeno Promotional Alliance International, Inc Meatless Pepperoni Style With Jalapeno With Meatless Bac'N Style Bits, Meatless Pepperoni Style Slices And Spicy Jalapeno Vegetable Crust Pizza, Meatless Pepperoni Style With Jalapeno Pizza High in sodium — 33% DV per serving High in saturated fat — 30% DV per serving 296kcal 4.4Protein 11.1Fat 43.7Carbs Parmesan Style Shreds, Parmesan Style Promotional Alliance International, Inc Parmesan Style Shreds, Parmesan Style Cheese 267kcal 0Protein 16.7Fat 26.7Carbs Meatless Italian Sausage Style Crumbles, Roasted Pepper & Kale With Parmesan & Feta Style Plant-Based Cheeze Flatbread Pizza, Meatless Italian Sausage Style Crumbles, Roasted Pepper & Kale Promotional Alliance International, Inc Meatless Italian Sausage Style Crumbles, Roasted Pepper & Kale With Parmesan & Feta Style Plant-Based Cheeze Flatbread Pizza, Meatless Italian Sausage Style Crumbles, Roasted Pepper & Kale Frozen Dinners & Entrees High in sodium — 21% DV per serving 211kcal 3.1Protein 6.8Fat 34.8Carbs
Coconut Oil (28 products) Xanthan Gum (28 products) Salt (27 products) Lactic Acid (27 products) Filtered Water (27 products) Tricalcium Phosphate (26 products) Yeast Extract (23 products) Vegan Natural Flavors (22 products) Vegan (21 products) Potato Starch (21 products)

Last updated: September 28, 2026

Note: This site presents label data from USDA FoodData Central for general information. It is not medical advice. Check the package label; formulations change.